The Canadian Purpose Economy Project (CPEP), founded in 2022, is working to shift Canada’s economy toward a purpose-led model—one where businesses thrive by creating value for society as well as for shareholders. CPEP defines a social purpose business as “a company whose enduring reason to being is to create a better world… it is an engine for good, creating social benefits by the very act of doing business.”
In 2023, CPEP launched its Call to Purpose, bringing together leading Canadian CEOs to champion this transition. Brinkman CEO Erik Brinkman was among the first to sign, underscoring the company’s long-standing dedication to building a purpose-driven economy. For more than 50 years, Brinkman has pursued growth through ecosystem renewal and positive social impact. Its vision, to restore and add resilience to natural living systems in ways that enhance communities and economies, closely aligns with CPEP’s mission.
